Poser should repeat one of DAZ's smarter commercial moves

  • @F_Verbass no however Moho (New anime studio) was released in 2016 with a big marketing push.

    I just went over to the moho forum and it looks like they also got rid of the creator of that software.

  • @meshbox DAZ has mastered the "first taste is free" approach. You do need to buy morphs to use some add-ons, not not all. Hivewire took a similar approach to introducing Dawn and Dusk.

    Oh yes, I wouldn't disagree that DAZ has a good business model for itself. I just don't think its a good one for vendors, because DAZ simply eats too much margin from the vendor to pay for their marketing costs.

  • @meshbox I have wondered about that. Some vendors have become Daz-exclusive or Daz-primarily. I assume the number of sales makes up for the smaller margins.

  • DAZ3D does not have the cachet as a go-to place for Poser content - right now, users will have to jump through hoops to convert their content to use inside Poser. What I can personally testify is that other sources of human figure content are useable in Poser - from Adobe's Mixamo, from AutoDesk Character Generator, and from Makehuman and ManuelBastioniLabs plug-ins via Blender3D. Or make your own from scratch (harder !). So, it appears that Poser itself is becoming less of an entry-level hobby tool, and instead a mid-level tool for use with other software.

  • @willshetterly said in Poser should repeat one of DAZ's smarter commercial moves:

    @meshbox I have wondered about that. Some vendors have become Daz-exclusive or Daz-primarily. I assume the number of sales makes up for the smaller margins.

    I think its a complex situation.

    We don't know if all vendors are treated equally when it comes to margins. Some might be receiving higher than advertised percentages or some other form of kickback. Just looking at the percentages only doesn't tell the whole story.

    Clearly, some are getting regularly promoted, and others aren't. That makes a huge difference. Given DAZ formula, they aren't going to promote anything that isn't exclusive because they don't have an extra 20-25% of vendor margin to spend on it.

    I know from some brokerages that the way they measure product viability is different. Certain products have a short viable 'full price' lifespan, but after a while, they become bargain bin. How that affects brokerages (who don't own the product) differs from those that do own the product. Here is an analogy of how I see it (this is the rated G version):

    Some holiday sales promoters sell baby chicks and bunnies around Easter time. These chicks and bunnies are young and cute, and are only valuable within the context of the holiday promoters while they are young and cute - in fact, a very narrow scope of their usefulness. Come Monday, chicks and bunnies go into the bargain bin, and new fuzzy critters go on sale on Tuesday. Yet the holiday promoters expect to take an oversized bite long after that most profitable time, and provide only the most minimum of reseller level service after that. There are huge negative effects:

    • You get a system that 'firehoses' out the sort of content that works well for this business model
    • You end up with vendors not realizing that they could actually make a living from their design work
    • It creates a system in which some brokerages see any independent use of their technology as competition, locking out third parties, destroying 'good' competition, and encouraging vendors to co-opt each other's ideas (ie not respecting the 'art' and treating it as commoditized)

    Clearly, our customers want to just get some good stuff to work with, and they may not care if a vendor stops creating because of commoditization . A free product like DAZ Studio has a fantastic message - free really sells. I also am localizing a free product called Valentina Studio, and their free version provides a great 'upsell' to their other products.

    So I won't support a system that I view as anti-creative and abusive. If people like my products, then they will come to where I sell them, like Content Paradise or the improving Mirye Software site.

  • @meshbox Commoditisation is correct. The creations are treated as normal goods with shelf-life.